I've always wanted to help people. I know, so idealistic. Nevertheless, I got my Master's degree in Counseling and began a career in non-profits and mental health facilities. The non-profit world is tough and scrappy, and I learned to use social media and digital content to build loyal, supportive communities online.
Later, my skills and love of baking got me noticed by General Mills and I was given a mission: "make Betty Crocker cool again.” After two years dedicated to my main lady, I moved to New York and found a new home at Carrot Creative, establishing and leading the Engagement Department. I ensure the success of our brand-right digital strategies, lead a crack-team of insights-driven content marketers, and develop new offerings and business relationships for the agency. Maybe it's idealistic, but I still believe I'm helping make the world a better place.